World Champion Michael Phelps is among the elite athletes wearing Speedo; Phelps wore Speedo as he made history in Beijing, winning eight gold medals and rewriting the record books. Phelps' belief in Speedo's history of innovation and the Speedo Aqualab is shared by fellow Team Speedo stars Natalie Coughlin, Ryan Lochte and Katie Hoff.
Building on its authentic base, the Speedo product line has expanded over the years. Now sold in more than 170 countries around the world, Speedo's product line includes women's fashion and fitness swimwear, men's water shorts, kid's swimwear, footwear, and a comprehensive collection of aquatic fitness equipment. For more information, visit www.speedousa.com.
From the first racerback in the 1920's, Speedo has been behind many of the major innovations in swimwear. In the 1950's the brand created its first watershort and launched it's first-ever suit made of Nylon. In the 1970's, Speedo became the first company to produce swimwear made of Nylon / Elastane. Speedo introduced Endurance, the world's first chlorine resistant fabric, in 1994. In 2000, Speedo launched the revolutionary Fastskin® swimsuit inspired by shark's skin. In 2008, Speedo launched the LZR Racer®, in which the world's best swimmers - led by Michael Phelps - rewrote the record books. Today, Speedo's new LZR Racer Elite line of suits is being worn by Phelps and fellow Team Speedo stars Natalie Coughlin, Ryan Lochte and Katie Hoff.
Speedo's rich Olympic history dates back to 1932 when Claire Dennis of Australia won gold in Speedo at the Los Angeles Olympic Games. In 1956 at the Melbourne Olympic Games, Speedo sponsored the entire Australian swim team, transforming Speedo into a world famous brand. In Mexico at the 1968 Games, 27 of 29 gold medalists wore Speedo. At the 1972 Munich Olympics, 21 out of 22 world records were set by athletes wearing Speedo. In Barcelona in 1992, 53% of all swimming medals at the Games were won by athletes wearing Speedo; that number was surpassed in 1996 as 77% of all swimming medals were won by swimmers in Speedo at the Atlanta Olympics. In 2004, Michael Phelps made history by becoming the first ever swimmer to win eight medals at the Olympics, including six gold and two bronze, all while wearing Speedo. Then, in 2008, Phelps, in the greatest swimming performance of all-time, made history again as he won an unprecedented eight gold medals in Beijing.
Supporting the sport of swimming and its athletes, coaches and teams has always been paramount to Speedo. The brand was the first to sign a swimmer to an endorsement contract - Olympic gold medalist Donna de Varona, in the 1960's. Since then, the top names in swimming have competed in Speedo, including John Naber, Janet Evans, Summer Sanders, Lenny Krayzelburg, Jenny Thompson and many more.
The current decade of swimming has been dominated by Michael Phelps. A Team Speedo star since 2001, Phelps' relationship with Speedo goes beyond a traditional endorsement contract. Phelps used the $1 million bonus he earned from Speedo for his record medal haul in Beijing to start the Michael Phelps Foundation, a charitable organization committed to growing the sport of swimming.
Today, the top swimmers in the U.S. - and the world - join Phelps as part of Team Speedo, including Natalie Coughlin, Ryan Lochte and Katie Hoff.
V. Product Features
The Fastskin family of elite speedsuits was recognized by the Smithsonian Institute for advanced technology.
The experts in the Speedo Aqualab worked with NASA to develop the Speedo LZR Racer, which debuted in 2008. The Speedo LZR Racer was named as one of the best inventions of the year in 2008 by TIME Magazine and one of the most innovative products of the year in 208 by Popular Science Magazine. The LZR Racer also took home an Edison Award in 2008 for its design and innovation.
Speedo is a proud sponsor of the world's best Olympic athletes in swimming, including Michael Phelps, Natalie Coughlin, Ryan Lochte and Katie Hoff.
Speedo is also the official outfitter for USA Swimming through 2012.
The brand's marketing efforts extend into the fashion world, with national print and digital campaigns shot by world famous photographers such as Michael Thompson and Michael Muller.