"Getting in the water to train is an important part of my every day routine. Some days are tougher than others, but I try to remind myself to enjoy the process. Because really, whether it's your first race or your first gold medal, it's important to have fun while you pursue your goals. To me, that's what it means to succeed. And that's why I created this collection!"

Missy Franklin - Olympic Medalist & World Record Holder

Cuts above the rest

It's all about the cut. Be it a tie back top or a double cross one piece, there's no reason you can't look as good as you feel in the water.

Pretty, Powerful

Conquer the water and show your true colors in the boldest prints and brightest hues. Think: rainbow stripes, neon blocking, and our Endurance Lite fabric that feels like a second skin.

Always Bright. Always Ready.

Strong, durable fabrics to push you from lap to lap. Bright hues and dynamic patterns so you stand out from the rest. When it comes to dominating the pool, The Missy Franklin Signature Series was designed to bring your inner mermaid to life.

Get in the mix

Mix and match. Pick and choose. Kick up your swim style with vibrant basics or multi-colored prints. Whether you love the look of a one piece or prefer to rock the pool in two, this collection will add depth to your style as you hit the deck.